"We fired our Amazon agency. They gave us 4 hours a week. Our own hire costs les

By George Barnett Reid ๐Ÿ‘€ ยท October 27, 2026 ยท Curated by George's Blog

"We fired our Amazon agency. They gave us 4 hours a week. Our own hire costs less."

I hear a version of this from brand owners most weeks.

It's rarely that the agency was bad. Your account was one of many, and 4 hours a week is what one of many gets.

A full-time Amazon ads manager on your brand changes the maths.

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