📊 Amazon reports earnings on Thursday. Take a peek at your brand as homework...
By Ryanmcraver · October 27, 2026 · Curated by George's Blog
📊 Amazon reports earnings on Thursday. Take a peek at your brand as homework... 🫠
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The Marketplace Index 2026 benchmarks more than 3,500 brands across six Amazon markets (US, UK, Germany, Mexico, Brazil, Australia) and 30+ categories per market
For the first time, the Marketplace Index also measures AI Readiness and how well brands are prepared for AI-assisted shopping through Alexa for Shopping
Shopping behavior is shifting from traditional keyword search toward conversational questions, which means brands need to think about whether AI can clearly understand and recommend their products
In the US, the average AI Readiness score was 64%, and only around four in ten brands had AI-friendly descriptions and bullet points across most of their listings
AI-ready content should clearly explain what the product is, who it is for, how it is used, and why it matters, rather than rely on keyword-heavy copy alone
Brands should start with the basics: clearer descriptions and bullets, shorter and more focused titles, and tools such as Premium Q&A that provide richer product context