AEO is going to be on every marketer's job description by next year, and after P
By Sophie Miller · October 26, 2026 · Curated by George's Blog
AEO is going to be on every marketer's job description by next year, and after Profound's Zero Click London I'm even more sure of it 📢⋆˚ ad
if you haven't come across it yet, AEO is how brands get found when people ask AI instead of Google, and Profound found 58% of consumers are now doing that when they want a product recommendation (!!!!)
my favourite learning from Zero Click London: ChatGPT and Claude only share 8% of the websites they cite, so your brand could be showing up in one and not exist in the other. ChatGPT pulls more from official websites and documents and Claude goes to listicles and comparison pages.
they also talked a lot about the marketing engineer, a new role for marketers who build AI agents to do the heavy lifting, and showed us Aim, Profound's AI marketer. it finds where your brand is missing from AI answers, comes up with a plan to fix it like a "best of" guide or a comparison page, builds the agent to do the work and tracks if your visibility goes up, and you sign off on everything before it goes live.
check it out here: https://lnkd.in/ee9XyZCt
thank you Profound for having us at Zero Click, good luck with the tour and see you at the next one!!
#ProfoundPartner #ad