๐ฅ ๐ง๐ต๐ฒ ๐ต๐ฎ๐ฐ๐ธ ๐๐ต๐ฎ๐ ๐ฝ๐น๐ฎ๐ฐ๐ฒ๐ฑ ๐ฏ๐ฟ๐ฑ ๐ผ๐ป ๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฎ๐ฐ๏ฟฝ
By Nick Penev ยท October 26, 2026 ยท Curated by George's Blog
๐ฅ ๐ง๐ต๐ฒ ๐ต๐ฎ๐ฐ๐ธ ๐๐ต๐ฎ๐ ๐ฝ๐น๐ฎ๐ฐ๐ฒ๐ฑ ๐ฏ๐ฟ๐ฑ ๐ผ๐ป ๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐๐ฎ๐ฐ๐ธ๐ ๐๐ฒ๐ฏ๐ถ๐ป๐ฎ๐ฟ ๐ถ๐ ๐ป๐ผ๐ ๐ฎ ๐ณ๐ฟ๐ฒ๐ฒ ๐๐ผ๐ผ๐น. ๐๐ป๐ฑ ๐๐ต๐ฒ๐ ๐๐ต๐ฟ๐ฒ๐ ๐ถ๐ป ๐ฎ ๐๐ฒ๐ฐ๐ผ๐ป๐ฑ ๐ผ๐ป๐ฒ.
Campaign Manager credits every sale to the product that was advertised. When a shopper clicks product A and buys product B, that sale is real, but it lands in a report almost nobody opens.
On the account he showed, 31% of ad-attributed sales were on products the shopper never clicked. Pause on ACOS alone and you're deciding with 69% of the picture.
So Make Brands Big built the ๐๐ฐ๐ฐ๐ผ๐๐ป๐ ๐ ๐ฅ๐. Drop in 3 Seller Central reports and it does a deep diagnosis of your account:
โข Which campaigns are quietly selling your other products
โข What you actually lose if you pause them (own ACOS vs full-picture ACOS)
โข Which campaign brings halo sales to which ASIN, so you copy that exact targeting. They've seen 20%+ CVR lifts on the receiving products doing this.
โข Actual margin vs break-even per product, so you know if you even have room to spend more
Runs in your browser. Nothing uploaded. Free.
And because two industrial engineers can't stop building, they also released ๐ง๐ต๐ฒ ๐๐ถ๐ฑ๐ฑ๐ฒ๐ป ๐๐ป๐๐ฒ๐ป๐ ๐๐ป๐ด๐ถ๐ป๐ฒ: an AMC playbook with 4 copy-paste audience queries, a shopper simulator for each one, and a 10-point launch checklist. No DSP required.
๐ Account MRI: https://lnkd.in/dvs4KbT3
๐ AMC Playbook: https://lnkd.in/dukpCqgB
Run the MRI on your own account and tag Basil Zaidi with what it found. He's been reading people's scans with them all week.
๐ง Stop guessing which campaign is paying for the others. Follow the spend.