Most agency monthly reports are too long for a client to finish. Cut it in half,
By Andrew Bailiff ยท October 26, 2026 ยท Curated by George's Blog
Most agency monthly reports are too long for a client to finish.
Cut it in half, and it might get read.
But when a client stops reading your reports, you've become an expensive newsletter. Firing you is one click, same as unsubscribing.
๐ช๐ต๐ฎ๐ ๐ ๐ฑ๐ผ ๐ถ๐ป๐๐๐ฒ๐ฎ๐ฑ:
1๏ธโฃ ๐ช๐ฟ๐ถ๐๐ฒ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฑ๐ฟ๐ฎ๐ณ๐: everything I want to say, in order
2๏ธโฃ ๐๐๐ ๐ถ๐ ๐ฏ๐ ๐ฎ ๐พ๐๐ฎ๐ฟ๐๐ฒ๐ฟ: I ask AI to make it 25% shorter, then I read it again
3๏ธโฃ ๐ข๐ป๐ฒ-๐น๐ถ๐ป๐ฒ ๐ฏ๐๐น๐น๐ฒ๐๐: one sub-point at most, keep it high-level, not too many numbers
4๏ธโฃ ๐๐ฒ๐๐ฎ๐ถ๐น ๐ด๐ผ๐ฒ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฎ๐๐๐ฎ๐ฐ๐ต๐บ๐ฒ๐ป๐: the long report is there for anyone who wants it
Less to read means less to misread.
When your name shows up in their inbox, it should read as "open this first."
Read emails keep clients.