The 3 launch check-ins I run regularly before a client asks. So "how's the new l
By Andrew Bailiff ยท October 26, 2026 ยท Curated by George's Blog
The 3 launch check-ins I run regularly before a client asks.
So "how's the new launch?" is never a question they need to ask.
If you run 20+ client accounts, launches are the first thing to go quiet after go-live.
Especially when performance isn't great.
๐ง๐ต๐ฒ ๐ฐ๐ฎ๐ฑ๐ฒ๐ป๐ฐ๐ฒ ๐
1๏ธโฃ ๐ฐ๐ด ๐๐ผ ๐ณ๐ฎ ๐ต๐ผ๐๐ฟ๐: is it delivering? No issues? Spend vs budget, CPC vs bid, anything stuck in moderation
2๏ธโฃ ๐ช๐ฒ๐ฒ๐ธ ๐ญ: ACOS vs target, and impression share
3๏ธโฃ ๐ช๐ฒ๐ฒ๐ธ ๐ฎ: search query share, total product sales, TACOS
Every check-in ends the same way: a short list of proposed changes. Bids, budgets and status still wait for a go.
The check-in dates go in the launch update the day it goes live. Nobody has to remember them.
The client hears how the launch is doing from you first.
Check before they ask.