The longest part of my Sponsored Products launches now is reading the plan. Not
By Andrew Bailiff · October 25, 2026 · Curated by George's Blog
The longest part of my Sponsored Products launches now is reading the plan.
Not building campaigns. Reading.
I tell Claude what to launch through the AdLabs MCP. It builds the whole thing in one pass: campaigns, ad groups, product ads, targets and negatives, in the structure I use. Single product campaigns, match type splits, auto and manual, product targeting.
I set my naming convention once, with my own abbreviations, and every launch follows it. Routine launches run off a saved template.
Then it validates the plan and hands me a review link in the launcher. I read it, change what I'd change, and approve.
A few honest limits. It's Sponsored Products only. A launch can't be undone, so if you want a soft start, set the campaigns to paused. And it builds new campaigns and ad groups.
What changed for me is where the time goes. Less clicking through setup screens. More time deciding whether the plan is right.