Checking your search term report after running Broad Match with zero negatives f
By Michael Erickson Facchin · October 25, 2026 · Curated by George's Blog
Checking your search term report after running Broad Match with zero negatives for 30 days.
Day 1: "We are giving the algorithm room to discover high-intent Q4 gift shoppers."
Day 30: 412 clicks on replacement rubber gaskets, three competitor misspellings, and a search query in Spanish for a product you discontinued in 2023.
Discovery without negative keyword hygiene is not machine learning. It is a tip jar for Amazon.
#ppcmeme #amazonppc #digitalmarketing