10 million users in just six weeks. And shopping is already Meta Muse's #1 use c
By Sadlak · October 24, 2026 · Curated by George's Blog
10 million users in just six weeks.
And shopping is already Meta Muse's #1 use case. Boom!
The numbers from Meta's earnings call are wild:
→ Over 25% of weekly active users engage in shopping
→ Average purchase exceeds $200 (including travel)
→ Transaction volumes were so high that Meta had to ask Stripe to raise credit limits in WEEK ONE
And here's what caught my attention.
Zuckerberg says Meta plans to take a cut of transactions its AI agents help facilitate. Basically like Instinct.
Think about that.
Meta spent years helping brands reach customers.
Now it wants to help AI agents decide what customers buy.
For brands, the question is shifting from "How do we get found?" to "Why would an AI agent choose OUR product?"
AI is the new shelf. And now the shelf can complete the purchase.
This is exactly why we're building ARTAN AI.
#AgenticCommerce #MetaMuse #Ecommerce