Last time I posted here, I was explaining how we convinced people to swallow six
By Austinwoodward · October 24, 2026 · Curated by George's Blog
Last time I posted here, I was explaining how we convinced people to swallow six liver capsules every morning.
New mission: convincing people to stop hauling giant plastic jugs of blue goop home from the store.
I’m thrilled to share that I’ve joined Earth Breeze as Chief Growth Officer.
My wife, Stephanie Gatzionis, is thrilled too. I now have zero excuses for not doing the laundry. 🧺
One week in and I’m already holding a winning hand. 🃏
𝗕𝘂𝘆 𝗢𝗻𝗲, 𝗚𝗶𝘃𝗲 𝗧𝗲𝗻. Every pack of laundry sheets donates ten loads of detergent to shelters, veterans groups, animal rescues and disaster relief. Over 300 million loads donated so far. Laundry detergent is one of the most requested items at shelters, and this team decided to do something about it.
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗵𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝘃𝗲 𝗶𝘁. Earth Breeze is a best seller on Amazon with over 100K reviews, and the #1 laundry sheet brand in the country. That kind of momentum doesn’t happen by accident.
𝗠𝗮𝗱𝗲 𝗶𝗻 𝗞𝗲𝗻𝘁𝘂𝗰𝗸𝘆. Our sheets are made in our own factory in Kentucky, by a team that takes real pride in the work. Real jobs, real people, right here in the USA.
𝗔 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝘁𝗵𝗮𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘀𝘁𝗮𝗿𝘁𝗲𝗱. Dish tabs, washing machine cleaner, laundry boosters, and more coming that I can’t talk about yet (but I really want to).
𝗧𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲. A founder-led team that cares about getting it right for customers, partners, and the communities we serve.
Same playbook as always: great products, great marketing, and an army of moms, creators and partners willing to vouch for us. Fewer organs this time.
Huge thanks to Jon Wedel, Ben Smith and Amanda C. for bringing me in, and to the team I get to build with: Gabrielle Rossbach, Riley M., Victoria Glen, Sarah Armstrong, Carl Henrickson, Tom Ferguson, Andrew Duffle, Demir Djulic , Mindy B., Olga Stansell, Esai Ramirez, Monique Mudie, Tanner Cartier, Benjamin M. + many more very talented folks.
If you’re still lugging home a plastic jug of blue goop, my DMs are open.