Amazon used to be a price game. not anymore. In our Samsonite case study, their
By Dbolzmann · October 24, 2026 · Curated by George's Blog
Amazon used to be a price game. not anymore. In our Samsonite case study, their team shared why they decided now was the time to level up their Amazon creative.
new brands were flooding the category with different stories, different assortments, and new ways to show the customer experience. the marketplace got competitive, fast.
their take: Amazon is the bottom of the funnel. shoppers need to understand your product within the first five seconds.
so the content has to do two things at once: bring the wow factor AND answer the customer’s most important questions.
if a shopper landed on your PDP right now, what would they understand in five seconds? 👇