1️⃣ Walmart and Shopify are embracing AI shopping agents like Muse, while Amazon

By Carrie Miller Ecomexpert · October 24, 2026 · Curated by George's Blog

1️⃣ Walmart and Shopify are embracing AI shopping agents like Muse, while Amazon blocks them, signaling a growing battle over the future of AI-powered shopping.

2️⃣ Amazon is adding a Business Discount badge for offers with 5%+ savings, helping B2B deals stand out in search and potentially drive more sales.

3️⃣TikTok Shop’s Black Friday Cyber Monday event runs Nov. 11–30, giving sellers three weeks to maximize deals, creator partnerships, and holiday sales.

4️⃣Amazon now lets sellers customize how FBA returns are graded for resale, helping ensure returned products better match your brand’s condition standards.

5️⃣Amazon extends holiday returns: items purchased Nov. 1 through Dec. 31 can be returned until Jan. 31, 2027, potentially increasing post-holiday returns.

6️⃣Helium 10’s FREE AI Bootcamp teaches beginner to advanced ecommerce AI strategies, with free Claude skills and prompts. Watch at h10.me/aibootcamp.

7️⃣Upcoming Helium 10 community stops include Athens, North Macedonia, Vienna, and Paris, with opportunities for local sellers to connect and be interviewed for the Serious Sellers Podcast.

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