That 2019 brand deck is about to start costing you ROAS. Placements on Amazon ha
By Will Haire · October 24, 2026 · Curated by George's Blog
That 2019 brand deck is about to start costing you ROAS.
Placements on Amazon have multiplied faster than creative teams have grown.
⤷ As a result, most display programs run a handful of generic assets everywhere.
With Amazon’s Responsive eCommerce Creative, the work moves to the brand inputs it pulls from.
→ Clean logo files, a defined palette, approved imagery, and clear copy rules now drive results across every placement.
If yours are scattered across three drives and an outdated deck, fix that before you launch.