This September, our global Amazon teams came together in London for the first-ev
By Beatricebianco · October 23, 2026 · Curated by George's Blog
This September, our global Amazon teams came together in London for the first-ever Global ELC Amazon Summit: an important milestone in how we continue to shape the future of beauty on Amazon. The gathering follows a year of rapid acceleration for our Amazon business, with 13 brands now live across 16 markets and 48 brand launches completed in FY26 alone.
As Amazon evolves as a key beauty destination, there’s a huge opportunity to think bigger: building our brands beyond individual markets, reaching new consumers and creating more seamless experiences through the right balance of global scale and local relevance.
Aligned with our Beauty Reimagined ambition, the focus now is on turning these conversations into action, accelerating launches, scaling best-in-class content and capabilities, and strengthening collaboration across teams.
A big thank you to everyone who made the Summit such a valuable experience. Excited to continue building what’s next together! #ELC #BeautyReimagined #Amazon