Why northeastern Pennsylvania? For brands selling online, it comes down to proxi
By Davinci Micro Fulfillment · October 23, 2026 · Curated by George's Blog
Why northeastern Pennsylvania?
For brands selling online, it comes down to proximity. The region sits near major East Coast population centers, with an interstate highway network built for moving goods quickly. Mericle Commercial Real Estate Services Vice President Jim Hilsher made that point when we announced our new Jenkins Township facility this month, calling the region a natural fit for our model.
For a brand, that translates into something practical. When inventory is forward positioned close to where orders come from, more orders travel shorter distances, delivery promises get tighter, and shipping cost per order has more room to come down. That is the premise of micro fulfillment: smaller buildings, placed closer to the customer, stocked with what actually sells in that region.
If a meaningful share of your customers live in the Northeast, where is your inventory sitting today?