Cultural resonance is more than a measure of brand relevance. It has real implic
By Collagegroup · October 23, 2026 · Curated by George's Blog
Cultural resonance is more than a measure of brand relevance. It has real implications for business growth.
In our recent webinar with the Insights Association, Stephanie Eaddy of The Coca-Cola Company and Zekeera Belton of Collage explored how cultural intelligence can influence purchase intent, unlock growth opportunities, and become a more consistent part of marketing strategy.
From understanding diverse consumers to quantifying the potential financial impact, the conversation highlighted why cultural intelligence deserves a place at the center of business strategy.
Hear directly from Stephanie below and explore the key takeaways from our conversation in our latest blog. Link in comments!
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