Destaney Wishon posted about the Amazon Ads MCP today and it got me thinking. Am
By George Barnett Reid 👀 · October 23, 2026 · Curated by George's Blog
Destaney Wishon posted about the Amazon Ads MCP today and it got me thinking.
Amazon just handed every brand an F1 car.
Connect Claude to the MCP and you can ask your ad account anything in plain English. I
t writes the query, runs it, and answers in seconds. No SQL. It's very good.
But put me in an F1 car and I'm not winning Monaco. I'm in the wall at turn one.
Destaney's guide nails why.
Ask it "find my wasted spend" and it says pause the six campaigns at 90% ACoS. Except those campaigns are meant to win new customers.
Ask it for your best campaign and it says branded, 12x ROAS. Except those shoppers were already searching for you.
Ask it whether to cut DSP and it says yes, 1.4x vs 5.2x. Except DSP is what feeds the 5.2x.
Every answer is technically right. And every one would cost you money.
The tool knows what happened. Your ads person knows why.
The car got faster. You still need a driver.
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