One million bottles shipped. Eight years of building. And a clearer vision of wh
By Purpletreelabs · October 22, 2026 · Curated by George's Blog
One million bottles shipped. Eight years of building. And a clearer vision of what comes next.
In August, Purple Tree shipped its one-millionth bottle.
When we started the company in San Diego in 2018, we saw an opportunity to build around something familiar: people who enjoy celebrating with friends but also care about the morning ahead.
Dinner and drinks. Weddings. Weekend trips. The occasions people look forward to—and the responsibilities that don’t disappear the next day.
Since then, more than 500,000 customers have chosen Purple Tree.
As a founder, it’s easy to move straight to the next problem, the next product, or the next sales target. This milestone deserves a pause.
Thank you to everyone who bought that first bottle, recommended us to a friend, left an honest review, or helped us build the business. And to our team and partners who do the work behind every shipment.
It also feels like the right moment to share where we’re going.
We’re building Purple Tree into a broader social wellness brand, with products spanning post-celebration wellness, daily liver support, hydration, and energy.
Our belief is simple: taking care of yourself should fit into your social life.
For us, that means building around real occasions and practical routines. The dinner with friends. The girls’ weekend. The wedding everyone has been looking forward to.
One million bottles is a meaningful milestone. We’re just getting started on what social wellness can look like.
Celebrate well!