ROAS looked great. The brand didn’t grow. That’s the gap we keep finding. Across
By Youval Peltier · October 22, 2026 · Curated by George's Blog
ROAS looked great. The brand didn’t grow.
That’s the gap we keep finding. Across roughly 100 Amazon account audits in the past 12 months, the same issues showed up in more than 90% of them. Jason Landro and Harriet Carson walked through it on the main stage at the CRC E-commerce Summit. It was one of the highest-rated sessions there, and it ran once, for the people in the room.
Next Wednesday, they’re running it again, live: Why demand, media, retail, and economics belong on one scorecard. The business metrics to read instead of ROAS. The six-page levers that decide what the same media budget returns.
How to find the spend that has never converted. Wednesday, October 28 | 12:00 PM ET | 45 minutes. Live questions. Replay for everyone who registers. For Directors, VPs of E-commerce, and Brand Managers at 7 to 9-figure brands.
Save your seat: https://lnkd.in/eW8Dgy86