Fifteen months ago Samsonite gave us ONE collection to prove ourselves. Not the
By Dbolzmann · October 22, 2026 · Curated by George's Blog
Fifteen months ago Samsonite gave us ONE collection to prove ourselves.
Not the catalog. One collection.
That's how a 115-year-old brand with its own photo team and its own designers tests an outside agency. Crawl, walk, run.
The pilot worked. Then a second line. Then a second and third brand.
Six programs later, here's what the pages did:
→ Elevation Plus: $142K to $289K a month, 14 products, every one sold more
→ Uplift Hardside: same traffic, same ad spend, organic units up 52.5%
→ Better Than Basic Weekender: organic units 180 to 978
→ Freeform, their biggest line: views up 9.5%, revenue up 21.2%, roughly $840K more a month
Adam Parker, who leads their Amazon team, said we "took all the great things that our team was doing and then just amplified it and then made it Amazon specific."
That's the job with a heritage brand. Their story was already built. It just had to work in the few seconds someone spends on the page.
Our case study just dropped. It has every collection, including the ones where numbers went down.
Let me know below if you want it and I'll shoot you a DM with the link.