New blog post: GEO is a distraction. I looked at 12 months of GA4 data across 10
By Marie Haynes · October 22, 2026 · Curated by George's Blog
New blog post: GEO is a distraction.
I looked at 12 months of GA4 data across 100 sites - more than 145 million sessions.
ChatGPT sent 0.62% of the traffic Google organic did. With all the other LLMs included, it's 0.73%.
While ChatGPT visitors converted better at 13.8% vs 3.02% for Google organic, Google still drove 27x more conversions than all the other LLMs combined.
And remember how we thought ChatGPT visitors would increase exponentially? Overall visits from ChatGPT have actually been declining since GPT-5 came out in August 2025.
I think GEO is a distraction. Google is the surface that's likely sending the most visitors to your business. Yes, AI is changing how people use the web, but the real opportunities are just emerging. I'd encourage you to spend time preparing for the agentic web - UCP, Universal Cart, WebMCP, intelligent eyewear and more!
The full post is here, plus a prompt you can use to brainstorm on what agentic search means for your business.
https://lnkd.in/gJztSwU6