One of the hardest things to explain in digital marketing, Amazon PPC, or anythi
By Michael Erickson Facchin · October 22, 2026 · Curated by George's Blog
One of the hardest things to explain in digital marketing, Amazon PPC, or anything: the Dunning-Kruger effect. One key attribute of really skillful marketers is that they are keenly aware of how little they know, and how much higher the mountain is to climb 🧗♂️
This week on the podcast I covered some more intermediate/advanced topics of Amazon PPC such as:
1. Staying productive and getting a lot of tasks done efficiently
2. PPC Ad Coverage on Amazon
3. Nuances of different advertising setups
4. Why campaign structure is such a difficult hydra to fight against on Amazon ads
5. nGram Analysis still remains an OP tool to use to master search queries.
6. SD Coverage
7. High SKU campaign management
8 Data Delays and what to do about it
9. Search Volume & Search Conversion Rate CVR Randomness
Just a totally light, easy to scan, beginner episode 😆250 episodes in, they've gotten increasingly advance so if you're new to the show, start at the beginning.