Experienced hires come with baggage Bad habits Old playbooks Salary That assumes
By Steven Pope · October 22, 2026 · Curated by George's Blog
Experienced hires come with baggage
Bad habits
Old playbooks
Salary
That assumes they already know your busines
They don't
Every Amazon agency runs differently
You pay senior rates to retrain someone
Who fights the retraining
Interns flip that math
No habits to unlearn
No ego about how they did it at their last job
Just raw horsepower
You can shape into your system from the start
We built our Amazon agency this way
Across hundreds of brands
and the lesson is simple
It only works if you treat it like a program
not a cheap labor hack
Hire for learning speed not resumes
Give candidates a small real task
Watch how fast they figure it out
Curiosity beats credentials every time
Document everything first
If your process lives in one manager's head
Interns will copy chaos
Written SOPs and recorded training videos
Turn one great employee into a whole team
Pair every intern with a doer
Shadowing a real Amazon PPC specialist
or brand manager on live accounts
Teaches more than any slide deck
Pay them and show them the ladder
Intern to specialist to lead
People stay where they can see their future
Promote from within loudly
When the team watches
an intern grow into a manager
Your next wave of applicants recruits itself
In chess
You don't win by buying a stronger queen
halfway through the game
You win by developing your pawns early
Recruiting is a bidding war
Training is a moat