Some people are just REALLY good at what they do and Dayana is one of them 👏🏽
By Shama Rowland · October 21, 2026 · Curated by George's Blog
Some people are just REALLY good at what they do and Dayana is one of them 👏🏽
I've been following Dayana's journey for a while and the work she's been doing with The Folio Society Ltd has been so amazing to watch, so much so, I just had to slide into her DMs at the start of the year to tell her just that!
The Folio Society recently hit 400k followers on Instagram with Dayana growing the account by almost 200k in just 2.5 years!! Let me tell you, when you look at the content, you can see why!
The visuals are gorgeous, the content is PERFECT for the brand, knowing exactly how to make bibliophile’s like me stop scrolling.
But one post that really got me recently was a video promoting the ‘buy three books, get a notebook free’ offer. It was honestly so funny, I had to share it with all my book besties 🤣 And then I was on the website having a look through the books.
Isn't that what good social content is all about? It's not just about making something look pretty or getting likes. It's creating something that makes people feel something, gets them curious and gives them a reason to take the next step.
I've always found Dayana's work inspiring but she's also such a genuinely lovely person, which makes following her journey even better.
Dayana, just know your work is being noticed and is so so appreciated 💛
What content have you seen on socials recently that made you stop scrolling?
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This is day six of the #PLMLinkedInChallenge: Pretty Little Marketer x Dayana Collazos Ibarra ✨