90% of Seller Assistant's suggestions get accepted. That worries me. Not because
By Danan Coleman · October 21, 2026 · Curated by George's Blog
90% of Seller Assistant's suggestions get accepted. That worries me.
Not because the suggestions are bad. Because Amazon's assistant is moving from answering questions to doing the work around the clock.
New from Accelerate: Seller Assistant workflows. You describe a job in plain English and it runs. Amazon's own example: "Alert me if any of my top 10 products drop below a 4-star rating and draft a response plan."
For each workflow you choose recommend-only or take-action. Actions wait for your approval, and every one leaves an audit trail.
Over 90% of sellers already have Seller Assistant, and 90% use outside AI tools too, so Amazon is following them there. The Selling Partner plugin for Claude and Amazon Quick is in beta in the US.
I run my own businesses on AI agents, so here is where I draw the line. Anything that watches, sorts or drafts can run on its own. Anything that spends money, changes a price or talks to a customer waits for a human yes. Every time.
A 90% acceptance rate tells me a lot of people click approve without reading. That is how a bad price change slips through on a Friday night.
Start with the rating alert above, set to recommend-only. It is the most useful low-risk workflow on the list.
One deadline worth knowing: sign up by Dec 31 and Amazon gives the account holder plus 2 co-workers 12 months of Quick Plus free.
Where do you draw the line? Would you let a workflow change prices without your approval?
From the Accelerate + unBoxed recap panel with Jessica Wright of AO2, Kainoa Tayabas-Kim of IPSecure and Nacho (Ignacio) de Ros Durban of Adbrew.
#AmazonSeller #AI #Ecommerce