Four stages. Three weeks. One big reminder of why I love building brands. Over t
By Kyle Lembke · October 22, 2026 · Curated by George's Blog
Four stages. Three weeks. One big reminder of why I love building brands.
Over the past few weeks, I've had the opportunity to speak at Amazon Accelerate and Advertising Week New York, sharing perspectives on the intersection of artificial intelligence, consumer insights, and the future of commerce.
A particular highlight was sharing the story behind PetArmors Protect Playtime, a campaign I've had the privilege of leading alongside an incredibly talented team and group of partners.
What began with a powerful consumer insight evolved into something much bigger: a campaign leveraging cutting-edge AI technology to drive brand growth while helping shelter pets find loving homes.
Since launching, Protect Playtime has been featured in AdWeek and highlighted by Amazon as a best-in-class example of marketing innovation.
The recognition is incredibly rewarding, but what excites me most is what the work represents.
The future of marketing isn't a choice between human intelligence and artificial intelligence. It's about bringing the two together to create something neither could accomplish alone.
That philosophy carried through my conversations about AI-powered creativity, live shopping, and social commerce. Technology continues to redefine what's possible, but meaningful consumer insights remain the foundation of exceptional brand building.
None of this happens in isolation. I'm fortunate to work with an incredible group of people who bring creativity, conviction, and a willingness to challenge convention to everything we do. To my team and our agency and technology partners, thank you for helping turn ambitious ideas into work we can all be proud of.
Grateful for the opportunity to share our story on these stages, proud of what we've accomplished together, and even more excited about what's ahead.
We're just getting started.
Pauline Janeo, Sam Wilson, and so many more incredible marketers make this all possible.
#BrandBuilding #MarketingInnovation #ArtificialIntelligence #PetArmor