Are you...? Readable at a glance Readable in a scroll Readable at scroll speed R
By Oliverjohnbradley · October 21, 2026 · Curated by George's Blog
Are you...?
Readable at a glance
Readable in a scroll
Readable at scroll speed
Readable in 300 milliseconds
Readable at thumb speed
Readable mid-scroll
One Glance Clarity
Instantly Readable
Read in a swipe
Half-second Readable
Fast Readable
Speed-readable
Mobile-Ready
Mobile-Friendly
Mobile-Optimized
Mobile-First
Mobile-Readable
Phone-Readable
Phone-legible
Mobile-Legible
Readable Thumbnail Size.
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Call it whatever you want; we really don't mind.
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Agencies, design teams, and brand managers have invented twenty different phrases for the exact same job. 😉
MOI, MRHI, MHI are names for mobile-ready hero images...we love all of the abbreviations we've come across working with 60 brands on hero images.
If a shopper on a 6-inch screen cannot decode the critical text in a fraction of a second, your visual fails across 3 shelves…
(What other 3 shelves, Oli?)
1. The Digital Shelf
2. The Agentic LLM shelf
3. The Social Shelf
They are all mobile-first, screen-first shelves.
Unreadable on mobile = Unbuyable on mobile.
We think "glance-readable" is the best description as we were inspired by Google Maps but we don't care which words you choose to use to be fair.
At Neem, we measure it scientifically with Cambridge University Human Data experiments powering RHINO AI, so you really know whether the critical text on your image, be it a hero image, secondary PDP image, banner advert, or pack design, actually passes glance readability BEFORE you commit 2027 budget.
We don't want you to waste money on unreadable creative assets.
We’re way past debating the jargon now; the iPhone launched in 2007, and 2027 is almost here. 20 years in, everyone lives on their smartphones, but design hasn't moved with the times because approvals got stuck on big screens. People were literally "problem blind" to the issue right in front of them because they checked on the wrong-size screen.
Test your visuals for glance-readability so they work across the 3 mobile-first shelves.