"Ontario timezone tricky. Also too expensive." Max $4,500, they said. Two object

By George Barnett Reid 👀 · October 20, 2026 · Curated by George's Blog

"Ontario timezone tricky. Also too expensive."

Max $4,500, they said. Two objections in one sentence, pulling in opposite directions.

The timezone problem gets solved by hiring further away, in a cheaper market.

The price problem gets solved by hiring further away, in a cheaper market.

They described the solution while rejecting it.

Our placements sit in India, the Philippines, Germany, France, Spain and Ireland. The most expensive one we've ever made is in Spain. Not Asia.

"Too expensive" and "wrong timezone" are almost never both true at once.

Work out which one you actually mean.

The answer gets obvious pretty fast after that.

If you're hiring an Amazon ads manager: https://lnkd.in/eD34Gc-v

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