A $16 million Amazon business generating less than $1 million in profit. Would y
By Danan Coleman · October 20, 2026 · Curated by George's Blog
A $16 million Amazon business generating less than $1 million in profit.
Would you call that a successful business?
Dr. Travis Zigler wouldn't judge it by revenue alone.
On The eCom Growth Show, he shared why sophisticated business acquirers focus on EBITDA, profit, and contribution margins rather than impressive sales numbers.
Because when it's time to sell your brand, buyers aren't just looking at how much money comes in.
They're looking at how much you actually keep.
Revenue might impress people. Profit determines value.
What's more important to you when evaluating a business: revenue or profitability?
#TheeComGrowthShow #AmazonFBA #BusinessAcquisitions