Kris Bart from Poland came in thinking PPC was just about campaigns. Structure t
By Byoungsfl · October 20, 2026 · Curated by George's Blog
Kris Bart from Poland came in thinking PPC was just about campaigns. Structure them, bid them, optimize them, done.
The workshop showed him it is part of a bigger ecosystem. The hands-on sessions gave him confidence to test, optimize, and iterate, and now he has a clear approach. He expects significant revenue growth from what he has implemented.
The ecosystem is really a data ecosystem. Organic rank, search query performance, PPC, and conversion rate all feed each other, and the sellers who win are the ones who can read them together. We teach our students to connect those data sets so every test has a reason and every result teaches you something. That is the mindset shift that turns a campaign manager into an expert at conversion optimization and ads.
PPC Cohort 5 starts tomorrow, Tuesday, October 20. Twelve weeks, two live classes a week, homework on your live products, a midterm, and a final. This is the program that teaches the ecosystem, not just the campaigns. Only a few spots are left, and you can still join this week and catch up on the recordings. Enrollment link is in the first comment.