After three sessions, your team should be able to plan and build its own Amazon
By Biancaaliciabasse · October 20, 2026 · Curated by George's Blog
After three sessions, your team should be able to plan and build its own Amazon DSP campaigns.
That is the goal of my Amazon DSP Advanced Deep Dive.
3 practical sessions of 2 hours
1 follow-up Q&A session
Tailored to your team, experience level and campaigns
This is not a general introduction or product tour.
It is an operational deep dive into how Amazon DSP campaigns are actually planned and set up.
We cover:
Campaign strategy and funnel objectives
Order and line-item structures
Audiences, creatives and inventory
Naming conventions and scalable account structures
Budget, bid and frequency-cap settings
Best practices and common setup mistakes
The details to check before campaigns go live
Reporting, optimization and performance analysis
After the training, teams are equipped to plan and set up their own Amazon DSP campaigns according to best practices - and understand what to watch out for along the way.I
nterested in building that capability within your team?
Feel free to reach out.