KIckstarter is a sprint, DTC and Amazon is a Marathon! 🏃🏃♀️🏃♂️ ProClad was la
By Penglindk · October 19, 2026 · Curated by George's Blog
KIckstarter is a sprint, DTC and Amazon is a Marathon! 🏃🏃♀️🏃♂️
ProClad was launched on Kickstarter raising over $600.000: The first cookware brand for everyday cooks that prefer honest performance over hyped-up celebrity claims.
The next chapter is all-out Omni channel rollout: DTC, Amazon, TikTok Shop, Walmart.com and retail.
It is increasingly difficult to get the first orders in a complete new category, especially on Amazon. No reviews, no data points, no ad history, nothing! But after the first week we did it 🎉 Orders are coming in and the snowball has started to compound.
Big shoutout to Egil Moller Nielsen for leading the commercial team: Tony Parr, Nadya Khoja and John Zheng on DTC and Zeeshan Ashraf Darbari for leading Amazon US team.
I am on my way to our production facility in Qingdao to finalize the next consumer-centric products that our loyal fans would love to own.