Mario from the Philippines came to us good at PPC but stuck. He struggled with i
By Byoungsfl · October 18, 2026 · Curated by George's Blog
Mario from the Philippines came to us good at PPC but stuck. He struggled with improving listings beyond PPC, and no amount of campaign tweaking was going to fix that.
After learning SEO and using Data Dive, he said his confidence went from 7 to 9, his organic ranking is already improving, and he rated the impact at 80 to 90%. The future looks bright, in his words.
Here is why that happened. Most ads people only ever look at campaign data. We teach our students to look at the advanced data most sellers never open: search query performance, purchase share, conversion rate by keyword, and how PPC spend is moving organic rank. That is the data that tells you why a listing converts or leaks, and it is the difference between tweaking bids and actually becoming an expert at conversion optimization and ads.
PPC Cohort 5 starts Tuesday, October 20. Twelve weeks, two live classes a week, homework on your live products, a midterm, and a final. This is where your ads person learns the whole game. Enrollment link is in the first comment.