PPC gets all the attention, but Irvin Herrera learned that conversion rate is wh
By Byoungsfl · October 18, 2026 · Curated by George's Blog
PPC gets all the attention, but Irvin Herrera learned that conversion rate is where the real leverage lives.
Before the workshop, Irvin from Panama struggled with visibility and conversions. After applying what he learned, his HERO ASIN's conversion rate improved, and now he is focused on scaling traffic and SEO. His verdict: "This training was 100% worth it for my business."
That screenshot is the view we teach our students to work from: search query performance and PPC data on the same screen. What people actually search, what they actually buy, what your ads cost, and where you rank, all in one place. When you can see conversion data next to your ad spend, you stop guessing which keywords deserve budget and start driving toward results like these on purpose.
This is how we turn students into experts at conversion optimization and ads. Fix what the data says is broken, then scale what converts.
PPC Cohort 5 starts Tuesday, October 20, runs 12 weeks with two live classes a week, and your team applies everything to your live products with homework, a midterm, and a final. Enrollment link is in the first comment.