This is the reaction you want from your clients โ Not "thanks for the report." ๏ฟฝ
By Andrewbailiff ยท October 18, 2026 ยท Curated by George's Blog
This is the reaction you want from your clients
โ Not "thanks for the report."
๐ "Goddamn it, Andrew. You do too good a job."
๐๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐ฒ ๐ฝ๐ฎ๐ฟ๐ ๐ต๐ฒ ๐ฑ๐ผ๐ฒ๐๐ป'๐ ๐ธ๐ป๐ผ๐:
Everything I sent him was done with AI
All of the analysis, report, recommendations (I reviewed and tweaked, of course) - all AI, following my rules, skills, etc.
But I didn't log into the ad console. No account was manually touched.
I just told my agent what I needed; then it pulled the data, did the work, and I reviewed it before shipping it to my client.
This task would've taken ๐๐ ๐๐๐๐๐ a day or two to follow up on a year ago.
Instead, I sent the email an hour after the call.
That's the shift happening in Amazon agencies right now.
๐๐น๐ถ๐ฒ๐ป๐๐ ๐ฑ๐ผ๐ป'๐ ๐ฐ๐ฎ๐ฟ๐ฒ ๐ต๐ผ๐ ๐บ๐ฎ๐ป๐ ๐ต๐ผ๐๐ฟ๐ ๐๐ผ๐ ๐๐ฝ๐ฒ๐ป๐ฑ ๐ผ๐ป ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด
- ๐๐ต๐ฒ๐ ๐ฐ๐ฎ๐ฟ๐ฒ ๐ฎ๐ฏ๐ผ๐๐ ๐ฟ๐ฒ๐๐๐น๐๐ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐ณ๐ฎ๐๐ ๐ถ๐ ๐๐ต๐ผ๐๐ ๐๐ฝ.
AI gets you both.
Client expectations are rising as they see what AI can do.
You need to be further ahead than them at all times. Lean in to keep up.