I used to check wasted spend once a month. Twice if things were bad. Download th
By Michael Erickson Facchin · October 17, 2026 · Curated by George's Blog
I used to check wasted spend once a month. Twice if things were bad.
Download the search term report. Filter orders = 0. Paste it into the n-gram spreadsheet I spent ages building. Watch Excel crash.
Now an AI agent does it at 5:30 AM, every day, before I'm at my desk. Last month it showed one brand spending $6,700 in 30 days on search terms that never sold. That was half their ad spend.
The biggest shift for me: I stopped chatting with AI about my PPC data.
Chatbots don't really hallucinate anymore. They under-analyze. Give one a bulk file and it'll find interesting things and miss a lot of others.
A coding agent can run the same script the same way every morning. The script does the math. The AI only writes the summary. Every step is designed to leave less room for guessing.
I walk through the whole report on this week's PPC Den, and the next few episodes are hands-on build sessions.
What would you want your 5:30 AM agent to do first?
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