We prove the ROI of READABILITY. Birra Moretti needed GS1-compliant, mobile-read
By Oliverjohnbradley · October 17, 2026 · Curated by George's Blog
We prove the ROI of READABILITY.
Birra Moretti needed GS1-compliant, mobile-ready hero images, and Neem was asked to build them.
For a hero image to be truly GS1 mobile-ready, the 4Ws
(Brand, Format, Variant, Size)
have to pass two strict thresholds:
Clarity text size at AA and
APCA contrast at Lc >45.
Ours passed both. The other agencies' heroes failed.
If a product fails glance-readability on a mobile screen, shoppers scroll past.
Unreadable packs create visual friction, and visual friction hits conversion.
3 of the 4 shelves are now screens:
1. The Digital Shelf (retailer PDPs and search results pages SERP)
2. The Agentic LLM Shelf (Amazon Rufus)
3. The Social Shelf (TikTok)
Only one shelf is physical cardboard in an aisle.
The other three shelves live on MOBILE SCREENS, where unreadable means unbuyable.
Look at the side-by-side test on the 10 x 330ml pack.
Neem's reformatted glance readable hero image ensures the 330ml and x10 callouts are instantly clear, passing AA Clarity and APCA contrast.
Trust RHINO to certify your hero images before artwork sign-off.
Trust NEEM to help you build true GS1-compliant hero images.