most marketers I know are using AI every day and working it out as they go along
By Sophie Miller · October 16, 2026 · Curated by George's Blog
most marketers I know are using AI every day and working it out as they go along (and spoiler: that’s wrong !!! ) ☕️⋆˚ ad
in about a year we’ve gone from playing around with a chatbot to being expected to run whole workflows with AI, and there hasn’t been much training in between - leaving most of us piecing it together from LinkedIn posts and whatever our team happens to be trying that week.
I spent this week at Opticon London with Optimizely, the AI platform for marketing and before the main event I did their hands-on bootcamp, where we built a working AI agent from scratch on their Agent Platform.
day to day we’re a team of two and can’t outsource everything (I wish), so I built a web page optimisation agent. I love writing my own copy but I don’t know the psychology behind what makes a page work - so now I’ve got something that reviews a page and suggests what to change while the words stay mine.
if you want to feel more confident using AI in your own work, Optimizely has a free AI marketing course called Markademy that walks you through it, and it’s a really good place to start: https://lnkd.in/e2h5GPP8
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