99.2% of applicants don't get through. That's not a flex. It means we bin a lot
By George Barnett Reid 👀 · October 16, 2026 · Curated by George's Blog
99.2% of applicants don't get through.
That's not a flex. It means we bin a lot of people who can probably do the job.
Most of them die on the first CV read, and for simple reasons that have nothing to do with skill:
→ no tools listed anywhere
→ no mention of DSP or AMC
→ claims with no numbers attached
Four years hands-on and they still write "managed advertising campaigns" like it's 2016.
So the filter isn't clever. It's crude. It just runs on every single application instead of the first twelve that land in an inbox.
Then there's a fourth round, and it's a conversation with someone who has run Amazon ads daily for 10 years.
He finds things a keyword search never will.
A high rejection rate isn't rigour. Rigour is what you do with the ones you almost missed 🤔