"brand-building campaigns—the ones without price and promo information—outperfor
By Courtlanddearing · October 17, 2026 · Curated by George's Blog
"brand-building campaigns—the ones without price and promo information—outperformed all variants of price and promo-based ads. SKU-based sales lift was 25% for brand-building ads vs. 14-18% for the others, while brand-based sales lift was 9% vs. 4-7% for the others."
Never underestimate the power of storytelling, great article Andrew Lipsman ft. Sean Crawford
https://lnkd.in/dxByx2Mf