We never ran ads for our own ads agency. Not one. No funnel, no outbound, no SDR
By George Barnett Reid 👀 · October 15, 2026 · Curated by George's Blog
We never ran ads for our own ads agency.
Not one. No funnel, no outbound, no SDR sitting on a dialler.
Every client came from a referral. And every referral came from the same place — an ads manager quietly doing excellent work for months.
Not from me. I was usually nowhere near it.
That taught me the thing I've built Pare on:
Good practitioners generate their own demand. The work is the marketing.
Which means the whole job — the entire business, really — is finding them.
Everything else is admin.