Not, Not, Not, Not...SLOP....Cadbury Mini-Rolls are on a roll this Halloween. Yu
By Oliverjohnbradley · October 15, 2026 · Curated by George's Blog
Not, Not, Not, Not...SLOP....Cadbury Mini-Rolls are on a roll this Halloween.
Yup, I'm continuing my 'Heroes for Halloween Series' and showcasing thumb-stopping hero images spotted on retailer platforms.
Cadbury's Mini-Rolls are unmissable on mobile, with 7 of 8 text elements passing glance-readability in RHINO AI testing.
Pure mobile-ready delight from Mondelez,
"Terrific Timing for Trick-or-Treat on Tesco" (that's where I got the image)
When shoppers scroll on mobile, they need the 4Ws in milliseconds.
Everything Critical for the online shopper passed Contrast with flying Colours.
Cadbury could have been bigger to pass text size Clarity but all good with me.
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Confidence comes from Competence
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Competence comes from passing our stringent mobile-ready, glance-readable test inside RHINO. Mondelez have RHINO, and it shows in their Heroes. Confident & Competent.
Be more Cadbury. Get on a roll and fix your heroes at scale.
RHINO audit your Hero Images before you trust your eyeballs.