BREAKING NEWS: OpenAI removes UTMs from ChatGPT results causing a complete loss
By Brooke Weller Aeo Optimization · October 15, 2026 · Curated by George's Blog
BREAKING NEWS: OpenAI removes UTMs from ChatGPT results causing a complete loss in reporting across traditional analytics. While we are seeing bigger increases in total raw citations, referral traffic is declining.
For those using high-converting referral traffic to show positive impact of what your doing across AI search, it's time to pivot again!
Thanks Barry Schwartz for always sharing the best industry news.
https://lnkd.in/gShDhgDi