Your team is using AI at level one. Most eCommerce teams are stuck at level one

By Bellavix · October 15, 2026 · Curated by George's Blog

Your team is using AI at level one.

Most eCommerce teams are stuck at level one with AI: open ChatGPT, type a prompt, hope for something useful.

Edwin Choi has a better system.

On this episode of Selling on Giants, Edwin breaks down:

→ His 3-level framework for AI adoption: prompts, skills, agents

→ The competitor gap analysis his team runs across ads, Amazon product pages, keywords, and customer prompts

→ How they combine years of conversion testing with Microsoft Clarity data to find new website experiments

→ What to automate first, and how to know a workflow is ready to run on its own

Rule #1: don’t start by building an agent. Start by documenting how your team already does the work.

That playbook is your business’s DNA.

AI puts the data on a silver platter. Your strategists still decide what the brand does next.

🎧 Full episode Oct 15 at noon EST: https://buff.ly/ubRLdy5