đ± Amazon needed 2 days to get 4x Walmartâs lift. Amazonâs sale ran October 6-7.
By Ookovalov · October 15, 2026 · Curated by George's Blog
đ± Amazon needed 2 days to get 4x Walmartâs lift.
Amazonâs sale ran October 6-7.
Walmartâs sale ran October 5-11.
Hereâs what Numerator found.
â ïž Amazon beat Walmart
During the sale, household spending on Amazon almost doubled compared to a normal Tuesday and Wednesday.
Walmart also grew in its first two sale days. But Amazonâs growth was 4 times bigger.
Half of shoppers compared prices at Walmart or other stores first. People who bought in both sales still spent 8% more on Amazon than the average shopper.
âŽïž Amazonâs October sale came close to June Prime Day
Average spend per household: $114 in October vs $122 in June.
Average order: almost the same, $48.74 vs $48.99.
74% of Amazon shoppers said rising prices pushed them to shop the sale. In June, it was 70%.
âȘïž People bought basics
Protein shakes, Lysol wipes, toilet paper, dish soap...
68% of items cost under $20.
âȘïž Holiday shopping started early
More than a third of shoppers already did half of their holiday shopping.
Fewer people plan to shop Black Friday (down 4 points) and Cyber Monday (down 5 points).
Part of the November money was already spent in October.
Is your holiday budget still mostly set for November?