Adanola x Hailey Bieber is the ultimate cool-girl collab. I've posted about them
By Annie Kenny · October 14, 2026 · Curated by George's Blog
Adanola x Hailey Bieber is the ultimate cool-girl collab.
I've posted about them on here before and it's because I think there's a lot brands can learn from their partnerships strategy. There’s a lesson in the fact that they’ve only done a handful of these big collaborations and they don’t overdo influencer marketing either, every partnership is really considered and brand-centric.
Their collaborations hit the mark because they work with IT-girls like Kendall Jenner, Rosie Huntington-Whiteley and now Hailey, all of which have huge followings from their target customers but also feel aligned with the brand and have a genuine link to activewear.
Hailey's collection is inspired by her 12-years of ballet-training, which makes it feel really authentic and genuine. TikTok search increases would suggest adult ballet is also having a resurgence, so the collection is well-timed, whilst also offering a modern take on traditional 'ballet-core'.
It shows how well-matched this collab is given that Hailey herself commented that she doesn’t lend herself to a lot of collaborations. She’s a genuine fan of the brand and that makes it feel like the perfect match from both sides 🩰
Love to see a Manchester-based brand making such big partnerships and continuing to raise the game!