As of 2026, there are 270M adults in America and 200M of them are Amazon Prime m
By Mikecessario · October 14, 2026 · Curated by George's Blog
As of 2026, there are 270M adults in America and 200M of them are Amazon Prime members. Fairly safe to say that Amazon is a strong measure of true consumer demand in America.
Digital shopping is a bit more of a level playing field compared to physical retail where shelf space and visibility is dominated by large brands and the decisions of individual retail buyers. Also, Amazon is never out of stock.
We are seeing massive YoY Amazon growth and had strong Fall Prime Day results that outperformed Amazon's own internal forecast for us by 50%. And our Prime Day discount was between 15-25% depending on SKU.
Big shout to Benoit Vatere and our killer LD Amazon/Digital Commerce team. Digital shopping is becoming the focus of every major retailer now.