Someone spending two hours of their workday inside a tool we built is still hard
By Kamaljit Singh · October 14, 2026 · Curated by George's Blog
Someone spending two hours of their workday inside a tool we built is still hard for me to wrap my head around.
I was looking at these sessions on Listing Optimization AI and just sat there smiling.
An hour. An hour and a half. Two hours.
Amazon agencies and brands are building listings, creating images, making edits, and testing new ideas.
It’s becoming part of how they get their work done.
Having spent years running an Amazon creative agency,
I know how much work goes into getting a single listing ready.
Seeing teams use what we’ve built to work through their catalogs feels pretty special.
I don’t even know if I spend that much time on ChatGPT or Claude some days 😂
Pretty sick for a creative tool.
There’s still so much I want to improve. But sometimes I need to pause and appreciate this.
Something that started as an idea is now part of someone else’s workday.
Honestly, feels like a dream.