The anatomy of a great creator campaign, shown on the big screen. At MetaFest, w
By Billion Dollar Boy · October 14, 2026 · Curated by George's Blog
The anatomy of a great creator campaign, shown on the big screen.
At MetaFest, we took brand leaders behind the scenes of Arghaüs, our award-winning episodic social series for Argos.
We revealed what it really takes to turn a brand campaign into an entertainment show audiences keep coming back for. Now, some of the biggest creators and celebrities want in.
Creator and comedian Em Wallbank and BDB’s own Jake G. pulled back the curtain on the making of Arghaüs. From building the characters and its distinctive production style to giving creators room to make the work their own.
Because you can't script creator instinct.
Campaigns like this take a bold creative vision and the right conditions internally. But the real magic happens when creators bring their instincts, humour and originality into the mix, pushing a great idea even further.
Big thanks to Meta for hosting us and to Sophie Miller for a brilliant conversation with our CMO Becky Owen on the main stage.
#MetaFest #CreatorMarketing #SocialMedia