Heading into Q4, we’re really pleased with the growth we’ve seen on Amazon this
By Kieran Clark · October 13, 2026 · Curated by George's Blog
Heading into Q4, we’re really pleased with the growth we’ve seen on Amazon this year, especially as growing Europe was our main focus for 2026. Comparing January to mid-October with the same period last year, sales across Europe are up 34%. Every European marketplace is ahead of last year: France +49% Spain +51% Italy +92% Germany +6% It means we’re on track for our biggest year yet in Europe, and that’s before the busiest quarter has really started.
A big part of this has been simplifying what we focus on. We’ve condensed our target range down to what we call our “diamond lines”: the products our customers buy most.
We put our energy into keeping them in stock, sharpening their listings and using our data to plan ahead.
Q4 is where that groundwork really counts, so it’s good to be going into it in this position.
A big thank you to the team, to colleagues across supply chain, marketing and finance, and to our UK 3PL partner, Simarco International Ltd whose support has been key to getting stock where it needs to be.
Looking forward to a strong end to the year!